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TheiPhonetopped every celebrity, every natural disaster, every political upheaval to earn the top spot at the most searched term on Yahoo in 2011.
The Yahoo Year In Review list, now in its 10th year, has only once before had a tech gadget come in at No. 1. And that happened in the first year of the review, when SonysPlayStation2 topped the chart.
iPhone 4S
Subsequent years have seen Britney Spears come in first. She actually landed the top spot every year from 2005 to 2008. Michael Jackson took the top spot in 2009. And last year, the BP oil spill was the most searched phrase.
TheiPods ascension came in a year with much speculation about what the newest version of the iPhone would look like and when Apple would released it. The company ultimatelyunveiled the iPhone 4Sin October. Interest in the device no doubt increased as Apple chief executive and co-founder Steve Jobsstepped down from the companyin August andpassed awayin October.
TheKim Kardashian results differ fromdata collected by Microsoftregarding the most widely searched terms on Bing in 2011. Microsoft compiled the data slightly differently than Yahoo, not listing an overall top search word or phrase. Instead, Microsoft grouped searches in specific categories. In the most searched consumer electronics device, the iPhone 5 (a rumored model that has yet to launch) came in fourth, behind Xbox, Playstation, and Kindle. That may be because Microsoft separated iPhone searches by models, even though it didnt do that for the Xbox.
As for the Yahoo list, six of the seven phrases that followed iPhone are all tabloid fodder--Casey Anthony, Kim Kardashian, Katy Perry, Jennifer Lopez, Lindsay Lohan, and Jennifer Aniston. American Idol, Japan earthquake, and Osama bin Laden round out the top 10.
The iPhone 5 was the most popular mobile search on Yahoo, followed by Powerball and MLB. As for news searches, the Casey Anthony trial topped the list, followed by the royal wedding, and the death of bin Laden.
Jay GreeneJay Greene, a CNET senior writer, works from Seattle and covers Microsoft, Google and Yahoo. Hes the author of the book, Design Is How It Works: How the Smartest Companies Turn Products into Icons (Penguin/Portfolio). He started writing about Microsoft and technology in 1998, first as a reporter for The Seattle Times and later as BusinessWeeks Seattle bureau chief.
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